PROJECTS
all work available upon request
Ecosia - University Major Project
For my major project I created a multi-media campaign to create awareness for Ecosia, the search engine that plants trees. The campaign consisted of ten tactics such as a new logo, a university partnership, programmatic advertising, guerrilla advertising and adshels. The entire campaign can be viewed upon request along with the business plan.
Simplyhealth - COMMENDATION for YCN Student Awards 2016-2017
Brief: To inspire 20 year olds to invest in their everyday health
Millennials generally are not interested in health insurance. What's worse is when your target audience doesn't know who you are and can't relate to you. So Simple Steve was created to change that. A real life character who would act as the company face to promote the brand across multiple social platforms. My tasks included primary and secondary research, designing the pitch deck and pitching.
This campaign received a YCN Commendation and was published in the YCN Student Annual 17/18.
Action on Hearing Loss - YCN Student Awards 2017-2018
Brief: To visualise hearing loss to Millennials.
After creating an agency called 'Tzatziki' with my classmates, we created a campaign to 'visualise' hearing loss consisting of 3 phases. Phase 1 was a Spotify Activation to disrupt Spotify users so they experience hearing loss. Phase 2 was a social conversation on social media supplemented with posters. Phase 3 was an event where the public would play the whisper challenge to experience hearing loss and deafness as extra promotion for the brand. My tasks included creating the creative brief, press release and media list using Cision Communication Cloud.
UWL Agency Awards 2017
Most Creative
Best Use of Data to Derive an Earned Media Strategy
HTC 10 - Creative Brief
Brief: To promote the new HTC 10 for Android consumers.
I created a creative brief for HTC's new android phone, HTC 10. The goal was to produce a brief an Art Director and Copywriter can pick up and produce a campaign. At the time of this project, I was in my first year at university and my career goal was between a Creative Director and an Account Manager.
Jo Cox Foundation - Live brief
Brief: To create an awareness campaign for one of the foundation's causes: civilians in conflict zones.
The idea, Mission Gap Year, was to send students on a gap year to safe zones of selected countries with conflict zones. Whilst travelling, they would vlog their experience and and urge viewers back home to write to their MPs to initiative change in these areas. My tasks included creating a media list using Cision Communication Cloud, research and planning and pitching.
This campaign also included collaboration with graphic designer Zuhair Mehrali to design a new logo for the Jo Cox Foundation.
Brew Box Print Ads
Brief: To promote Brewbox's new summer drinks for local residents
Along with two fellow classmates, we produced digital and print ads for a cafe called Brew Box. The posters would promote their summer fruit drinks and was targeted at local residents and students in the area for summer.
InvestBottomUp - Side project - volunteer
I was as a Digital Content Producer/Account Manager at InvestBottomUp and leading a team of four to build the online presence for the company.
InvestBottomUp is a social enterprise seeking to deploy business techniques to benefit charities. At the moment we are working with Spires, a homeless day centre in Brixton.